We have a lot ofВ money,В we have a lot of people put them in a room and magic will happen in nine months.вЂќ That also has been, results in some grand failures. Sometimes itвЂ™s like take each of those different teams and completely isolate them into their comfort zone.ДЄaron: And never really, like, create a cadence or create a way that they are actually building something together, or go the completely opposite of the spectrum, which is, вЂњOK, we have a deadline. WeвЂ™ve seen them, like, seeing people run ahead and think, like, вЂњIвЂ™ve got developers, I can make a thing and IвЂ™m good.вЂќ Like, weвЂ™reВ gonnaВ run.ДЄaron: Yeah, absolutely. And weвЂ™ve seen these come together,В pretty awfully, in some ways sometimes when you might startup with just one aspect of that team. And like, how do you organize that?Д¬hristy: Right. It takes like a village to make a digital product and youвЂ™ve design and strategy and mobile and back end development. What is one dysfunction you see in a lot of digital teams, that you think needs to be addressed?ДЄaron: I think some of itвЂ™s about organizing the teams. Well, IвЂ™m sure we have probably countless examples, but letвЂ™s just kick it off and start with one. This could be connected products too.Д¬hristy: Include physical hardware. I think teams that work on these products, like, this whole service end from a digital something that you might see on your phone, on your laptop, but also it might include other services, right?В SoВ itвЂ™s a whole product approach. Today, you guys obviously both work with digital teams all day, every day, and so today what weвЂ™reВ gonnaВ be talking about is dysfunctions of digital teams.Д«ut before we kick it off, maybe one of you could give our audience just a little bit of a taste on what we mean when we say digital teams.Д¬hristy Ennis-Kloote: Sure. Things can get a little complicated.В SoВ hereвЂ™s some insight from Christy and Aaron. When youвЂ™re bringing together people from all different types of practice areas such as marketing, design, product development. SoВ the three of us spoke about the dysfunctions of digital teams. Lizzie Williams: Hey, everybody, on this episode of Ten Thousand Feet we spoke with Christy Ennis-Kloote, who is the design practice-lead here at OST, as well as, AaronВ KamphuisВ who is our connected products practice-lead.

All ost one piece